The Color of Dreams
What is more beautiful than bringing color and joy, even where everything appears gray?
"The Color of Dreams” aims to do this: give vibrancy and cheer to children who have lost their smiles, all with the help of mothers, fathers, families and especially children willing to participate!
"The Color of Dreams” is a charity project commissioned by United Colors of Benetton, Ponzano Children and Francesca Rava Foundation - N.P.H. Italia Onlus, all working together to create a contest that places children’s dreams at the forefront.
Each family is invited to partake in this free contest by uploading on ilcoloredeisogni.benetton.it one or more drawings made by their children and giving way to their imagination, all within the timeframe of November 9th to December 16th, 2018.
With the highest voted designs by the online community in hand, a jury of excellence will select six, which will be transformed into a Gift Card capsule collection, to be sold starting in February 2019 in all participating United Colors of Benetton stores.
All proceeds from the sale of these very special Gift Cards will be donated to the Francesca Rava Foundation - N.P.H. Italia Onlus in order to bring the color back to five family playrooms and nursery schools, located in underprivileged areas of Italian cities across the land.