Back to London!

On Match 15th, United Colors of Benetton opened its new flagship store in London, on the eastern side of Oxford Street, close to the new Tottenham Court Road station on the Elizabeth Line.

The store features a 12-metre-high arched counter-facade, as well as an innovative LED screen cladding that showcase interactive content curated by Fabrica, playing with colour textures, images and illustrations.

Across three levels, dedicated to men’s, women’s and children’s collections, the new flagship store covers a surface of 1,500 square meters. Once inside visitors can find a knitwear theatre, dedicated to Benetton knitwear; in the lounge area, customers can relax while reading books and design magazines. In addition, a series of touchscreen tables allows visitors to interact with the entire collection.