65 Benetton Street

Address: 65 Benetton Street. City: Benettown.

Kids from all around the world live in a place created by Jean-Charles de Castelbajac for his first kids’ collection under United Colors of Benetton, featured at Pitti Bimbo, the world’s biggest junior fashion fair.

On Thursday January 16th, 2020 at the Lorenese della Fortezza Da Basso Theater, the new FW 2020 Collection will make its mark, dedicated to girls and boys who love street style, street art and the environment. This is topped off with a strong identity as well as a hint of irony, tenderness and urban culture.

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The stylish design that revolves around kids’ looks, with color as life’s philosophy, adds a contemporary edge that never looks back, with an ethical responsibility: this is the vibe that takes over at 65 Benetton Street.