Spring Summer 2020 Campaign
United Colors of Benetton raises its flag over Spring Summer 2020. Three Instagram celebrities from the worlds of fashion and cinema bear it: the talented Spanish Instagram sensation Blanca Mirò, Italian actress Fiammetta Cicogna and Italian actor Saul Nanni. A multiethnic group of models also joins them to represent the brand new campaign’s attitude.
The setting conceived by artistic director Jean-Charles de Castelbajac is inspired by travels to the sea, and not only. Anchors, postcards and sailors’ knots; flowers, clouds and safaris: this is how the artistic director celebrates and reinterprets our brand’s color and cheer.